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The persona represents your public image. The word is, obviously, related to the word person and personality, and comes from a Latin word for mask. So the persona is the mask you put on before you show yourself to the outside world. Although it begins as an archetype, by the time we are finished realising [...]

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Experiencing Feeling : Part of the essence of the ‘Feeling’ function is valuing each individual’s experience and perspective and using these as the basis for making decisions. It can be hard for ‘Thinking’ types to include things that seem to them “illogical” or irrelevant. The trick is to keep in mind that the experience, perspective [...]

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‘Take a look at the spinning lady’ If you are seeing this lady spinning clockwise, then it means you are using the right side of the brain. If you are seeing her spinning counter-clockwise, then you are using the left side of the brain. ‘photograph by Fred Hossler/Getty Images’ Some people are able to see [...]

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Richard Spooner Smeworld | 

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A friend of mine Evert Bopp is pulling together a team and equipment to help re-establish communications in Haiti. If you know anyone that can help here is the list of equipment that they need: ‘what-do-we-need’ Please pass this on to anyone who you think may be able to help or may know anyone that [...]

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Windows 7 good news for small businesses…………First question will it let me run my old programs? Answer YES! I never thought I’d say this about a Microsoft product, but after the disaster that was Vista, Windows 7 is actually quite nice to use. I’d recommend the Professional version. This gives you to the ability to [...]

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SMEworld – Created: January 12, 2010 | Professional Organization | Members: 66 Understanding the opportunities and challenges faced by your ‘SME client’ allows you to provide ‘Solutions based on Value’ rather than ‘Products based on Price’. Build long-term partnership relationships through understanding actual business impact and value. The principal motivation is to provide help and [...]

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For those interested in a new approach to growing sales and retaining customers we at SMEworld offer a unique. We provide a website dedicated specifically for the sales team. We create a virtual SME based upon a typical customer, the site is integral to any team development programme and will provide; a testing opportunity for [...]

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Mark Bartrick, MD at IT Negotiation Advisors Silver Bullet Associates : says “end users approach the buying process in many different ways”. Some opt for a single supplier – the so-called “one throat to choke” strategy. Others buy from multiple suppliers to keep everyone honest. Most feel the multi-supplier approach is the way to go, [...]

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We adopt the latest technology and methodologies to provide the best possible accessibility, productivity and development experience. This enables all participants to fully engage, contribute and build knowledge, skills and confidence – creating an unprecedented platform for collaboration and commitment to action. Your dedicated SMEworld website will provide a unique opportunity to interact with your [...]

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